Search found 161 matches

by MF
Mon Jan 26, 2009 9:53 pm
Forum: Rants and Raves
Topic: The role of songs in advertising
Replies: 25
Views: 3002

Interesting, but web-based stuff is beside the point - they don't use indie songs. I've worked in the ad game for awhile, too, and I guarantee that clients don't hire agencies that can't point to success via sales. A slick campaign drives sales for a company as much as slick packaging sells deterge...
by MF
Sat Jan 24, 2009 10:48 pm
Forum: Rants and Raves
Topic: The role of songs in advertising
Replies: 25
Views: 3002

Ah, don't kid yourself-companies wouldn't pay ad guys big bucks if their campaigns didn't work. Advertising & branding is a multi-billion dollar industry, devoted to convincing schlubs like us to buy Accuras, iPhones and Whoppers. And if, for example, Weezer sells to your target market, then yo...
by MF
Sat Jan 10, 2009 1:52 am
Forum: Rants and Raves
Topic: The role of songs in advertising
Replies: 25
Views: 3002

And here's that story from Yo La Tengo...

Yo La Tengo Sellout: Part 1
by MF
Sat Jan 10, 2009 1:49 am
Forum: Rants and Raves
Topic: The role of songs in advertising
Replies: 25
Views: 3002

My wife sought out that "sweater" song that was in some advert and downloaded it from iTunes. I don't know the artist or what company she licensed the song to, but I can still sing the rather vanilla track, "If you are chilly, here take my sweater..." Yo La Tengo had a funny stor...
by MF
Fri Jan 09, 2009 12:24 am
Forum: Rants and Raves
Topic: The role of songs in advertising
Replies: 25
Views: 3002

The role of songs in advertising

As someone that works in the fringes of marketing/branding, I thought this was a really interesting position to take on the licensing of music for use in adverts. Here are the choice bits: Advertising is supposed to deliver a clear and consistent message to consumers. To do that the elements of the ...
by MF
Thu Dec 04, 2008 2:50 am
Forum: Rants and Raves
Topic: Where the Wild Things Are
Replies: 36
Views: 15003

D. Phillips wrote:My boy was Max from Where the Wild Things Are this year for Halloween. He loved it and looked great.


Really? Mine too.

Image
by MF
Tue Dec 02, 2008 10:51 am
Forum: Rants and Raves
Topic: Where the Wild Things Are
Replies: 36
Views: 15003

Apparently Jonze's version was "too weird" and "too scary" and had to be re-shot and re-edited after testing:

http://www.firstshowing.net/2008/06/02/ ... -all-june/
by MF
Thu Oct 16, 2008 2:41 pm
Forum: Rants and Raves
Topic: RFP to be AOR for GNR
Replies: 3
Views: 1875

RFP to be AOR for GNR

Guns N’ Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.

Maybe we should cobble together a virtual agency from all the big beautiful brains here on Glono and submit a bid.
by MF
Tue Oct 07, 2008 7:19 pm
Forum: Rants and Raves
Topic: Canadian healthcare
Replies: 70
Views: 17030

I think her book was published in 2005, so it's likely that those numbers are getting old. You raise some really good questions that I wish I knew the answers to. Dreamin' - I think it's really good to be concerned about our health care programs. So long as people cherish the sytem we have it will ...
by MF
Tue Oct 07, 2008 7:09 pm
Forum: Rants and Raves
Topic: Canadian healthcare
Replies: 70
Views: 17030

From health care to the economic crunch

Changing the topic somewhat, This American Life recently did an entire episode on the current economic crisis that was simple enough for me (a guy who failed grade 10 math) to understand, yet thoroughly entertaining. Everything a current events program should be. Really worth a listen: Another Frigh...

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