MF wrote:Ah, don't kid yourself-companies wouldn't pay ad guys big bucks if their campaigns didn't work. Advertising & branding is a multi-billion dollar industry, devoted to convincing schlubs like us to buy Accuras, iPhones and Whoppers. And if, for example, Weezer sells to your target market, then you'll eventually hear 'Why Bother' as the soundtrack to a Prudential ad.
I've worked in and around advertising for a long-time and I wouldn't put a lot of stock in the guys with the cultivated stubble and black frame glasses.
Here's more on misguided advertising dollars: http://www.ethanzuckerman.com/blog/2009 ... mance-age/
Interesting, but web-based stuff is beside the point - they don't use indie songs. I've worked in the ad game for awhile, too, and I guarantee that clients don't hire agencies that can't point to success via sales. A slick campaign drives sales for a company as much as slick packaging sells detergent.
I'm saying major tv-based ad campaigns are still around because they work - and if an agency can't prove their past efforts worked, all the cultivated stubble in the world won't help them land, say, Apple as a client.