But now that Pomplamoose has produced a series of Christmas commercials for Hyundai, my opinions of all these entities have been forever altered.
If you haven't seen the ads, you don't watch television. They're that ubiquitous. They feature Pomplamoose covers of three carols: "Up on the Housetop," "Jingle Bells," and "Deck the Halls." The commercials are effectively videos of these covers, and they have served to cement lead singer Nataly (note the ultra-precious spelling of "Natalie," as well as the ultra-precious bandname) Dawn's status as the most annoying woman on earth.
In the videos, Dawn smirks as she's shown in a variety of cozy sweaters and scarves, singing the carols in generic-Grey's Anatomy-chick-voice, a vocal style that probably needs no further explanation than that. After you hear it five times (this will happen within the first half-hour of watching pretty much any program on television), you're ambivalent. Ten times, you're annoyed. Fifteen times, Dawn's voice is like nails on a chalkboard. Twenty times and it's like fire ants gnawing at your crotch. Twenty-five times and you'll want to go all Elvis and shoot the TV. Thirty times and you'll want to drive your car into the nearest Hyundai. Thirty-five times and you'll want to drive an out-of-control Army tank over every new vehicle in a Hyundai lot. Forty times and you'll want Dawn to contract a case of terminal laryngitis. Forty-five times and you'll want to amputate every last one of Santa's reindeer. Fifty times and you'll wish Jesus announced it was time to stop celebrating his birthday.
I have to agree. The Pomplamoose commercial made me throw up in my mouth the first time I saw it. A dozen times later and I want to kill something.
It's bad enough having to listen to Vampire Weekend and other such bands in Honda commercials. All that does is wreak a song for me. But to see and hear all that Twee wrapped around a crummy Korean car is just too much.