Insound Bought by Warner

ADA (the Alternative Distribution Alliance), which distributes lots of indie labels (such as Merge, Sub Pop, Saddle Creek...) and is owned by the Warner Music Group, has acquired Insound.com:

While it marks the first time that ADA or the Warner Music Group has purchased a retail operation, ADA made the move to expand its capabilities by providing a digital-store solution to its labels and to its indie accounts, according to sources familiar with the deal.

We'll see how this affects the site. Will they still offer free mp3s? Will ADA labels get preferential placement? Does it even fucking matter at all? We shall see...